Advertiser Disclosure

Last Updated: April 3, 2025

OUR COMMITMENT TO TRANSPARENCY

At We.Rate.Hotels, we believe in complete transparency about how we make money and how our business relationships may impact the information displayed on our website. This Advertiser Disclosure explains our revenue model and how we maintain editorial integrity while providing you with valuable hotel information and recommendations.

HOW WE MAKE MONEY

Affiliate Partnerships

We.Rate.Hotels participates in affiliate marketing programs, which means we may earn commissions when you click on certain links on our website and make a purchase. Our primary affiliate partnerships include:

  • Booking.com: When you click on our Booking.com links and make a hotel reservation, we receive a commission from Booking.com. This commission is typically a percentage of your booking value.
  • Other Travel Partners: We may also have affiliate relationships with other travel booking platforms, hotel chains, and travel service providers.

These affiliate partnerships do not cost you anything extra. The price you pay for your hotel booking is the same whether you access Booking.com directly or through our affiliate links.

Advertising

We.Rate.Hotels displays advertisements on our website, including:

  • Google AdSense: We display advertisements on our website through Google AdSense, which automatically serves ads relevant to our content and visitors.
  • Display Advertising: We may feature banner ads and other display advertisements from travel companies and other advertisers.
  • Sponsored Content: We occasionally publish sponsored content, which is always clearly labeled as such.

Paid Placements

In some cases, we may receive compensation for featuring certain hotels or travel services in specific sections of our website. These placements are always identified as “Sponsored” or “Featured” to distinguish them from our AI-generated recommendations.

HOW THIS AFFECTS OUR CONTENT

Our AI Rating System

Our proprietary AI system analyzes thousands of genuine reviews from various platforms to generate objective hotel ratings and rankings. This system operates independently from our commercial relationships, ensuring that our core ratings are not influenced by affiliate partnerships or advertising arrangements.

The ratings and scores displayed on We.Rate.Hotels are determined by:

  • Aggregated user reviews from multiple platforms
  • Analysis of user sentiment regarding amenities, location, value, and overall experience
  • Data-driven metrics without manual manipulation

Editorial Independence

While we earn revenue through the methods described above, we maintain a strict separation between our commercial interests and our AI-powered rating system. We are committed to providing honest, unbiased hotel information and recommendations.

Ranking Factors

The order in which hotels are displayed in our search results may be influenced by multiple factors, including:

  • AI-generated quality scores
  • User search preferences (location, price range, amenities)
  • User feedback and engagement metrics
  • Commercial relationships (in some clearly marked sections)

When commercial factors influence the display order or prominence of certain hotels, we make this clear through appropriate labeling.

YOUR TRUST MATTERS

We understand that our success depends on your trust. That’s why we:

  • Never manipulate our AI-generated ratings to favor commercial partners
  • Clearly disclose commercial relationships
  • Label sponsored content and paid placements
  • Update this disclosure policy regularly to remain transparent about our business practices

REGULATIONS AND COMPLIANCE

We.Rate.Hotels adheres to relevant advertising disclosure regulations and industry best practices, including:

  • Federal Trade Commission (FTC) guidelines on endorsements and testimonials
  • Digital advertising standards established by relevant industry organizations
  • Local advertising regulations in markets where we operate

QUESTIONS ABOUT OUR DISCLOSURE POLICY

If you have questions about our Advertiser Disclosure policy or how we balance commercial relationships with editorial integrity, please contact us at:

  • Email: contact@weratehotels.com
  • Contact Form: here